Leveraging Online Reputation to Get More Customers

A question I get asked all of the time by business owners is: “How does a local business build their online reputation and then leverage this power to get more customers?”  And that’s a great question.

The problem is that it can be quite difficult for local businesses to know how to build their online reputation the RIGHT way and then leverage this power to get more customers. 

The fact of the matter is that every business’s marketing needs are different and it’s crucial to highlight that reputation marketing is NOT a “one size fits all approach”.

For example, business owner “A” may already have several 5 Star Reviews online but they’re not being promoted properly in the top directories, their social media sites or in google to help bring more customers to their business.

Whereas business owner “B” may have no reviews at all and so the first step for their business would be to concentrate on how to get them 5 Star Reviews quickly and then market those reviews so that they can appear as the leader in their industry and attract new business. 


Here’s a Vital Question:




Since 94% of consumers say an online review has helped them to avoid a business, then how does a local business leverage the power of Online Reputation?  Here are a few tips that we like to share:


  • Respond to online reviews (good & bad) within the first 24 hours if possible.

  • Make sure their business citations (which is their name, address & phone #) are listed accurately in the 4 major “data providers”, which are Neustar Localeze, Infogroup, Acxiom & Factual

  • Having a video on their website is a powerful way for a business owner to brand themselves and be viewed as a leader in their industry

For business owners who would like to immediately find out what their reputation score is, along with other vital information about their online presence, that may be causing them to lose customers to their competitors, they can simply go to:

==> http://dominateinyourbusiness.com 

And instantly receive their detailed reputation report, which is valued at $297. 


Committed to Your Business Success,